Hello, I am

Sourav Sinha

I am an Entrepreneur in the Digital Transformation Space. Co-Founded Brainium Information Technologies with Asif Ahmed and Mukesh Kumar Singh.

I am the author of The 12th Man and The Diamond Way®.

I am a passionate writer and I write regularly on LinkedIn. If you want my blogs (I write every week) to be delivered directly to your inbox then subscribe here.

I am an ardent sports fan and my favourite sports teams are Manchester United (Football), Ferrari (F1), Kolkata Knight Riders (Cricket), and Mohun Bagan (Indian Football).

You can connect with me on Twitter and LinkedIn

Discover famous Blogs

Financial Freedom is the Real Freedom
Bengal, India, Bangaliana, History, Partition, Durga Puja
4May

The Debt India Refuses to Acknowledge

Let me start with a Sunday. Not any particular Su...

27April

I Watched My Father’s Factory Die. Forty Five Years Later I Am Still Asking Why

Last Sunday I was at the Shibpur burning ghat. ...

22April

Your Ads Are Lying To You. And You Don’t Even Know It.

I met them at a networking event a few weeks ago. ...

Shopify Services from Brainium
13April

Why That Retailer Margin Is Costing You Far More Than You Think.

A few weeks ago I was on a call with a founder. S...

Recent Post
Dark blue banner with the headline "Your Q3 starts on Thursday" in white and gold. Beside it, a bar chart of the twelve months from April to March, with October, November and December as tall gold bars and the rest as short grey bars, captioned "Same leak. Q3 costs double."
29 September, 2026
Your Q3 Starts on Thursday

Tom found the problem on a Tuesday in the last wee ..

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Nobody owns it at 2am
24 September, 2026
Nobody Owns It at 2AM

At half past one in the morning, Hannah's phone li ..

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Indian engineer at a workstation with UPI payment rails and AI network lines overlaid on a city skyline at dawn
22 September, 2026
The Phone Isn’t India’s Story

This morning, before the second cup of coffee, I o ..

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