Why do we restrict ourselves?
Inadvertently we are all selfish!
It’s because we care for ourselves! Nothing wrong with that! You should love yourself first before loving others!
But there is another side to it! When you start loving yourself you also have this in the back of your mind how do others validate us!
Say, for example, you love buying T-shirts! Now you go to a mall or Amazon to purchase some cool Tshirt s! You feel nice! But the next day when you wear it and no one says, “Wow you look great in that T-shirt ” you feel it was a wrong purchase!
Doing what you want to do should be your primary motivator – others validating or not should not be your criteria!
Recently I was talking to a friend and I was asking him why he was not active on social media! He said I don’t have many followers so what’s the point of being active! Why don’t one have many followers? What’s being active in social media means? You only want to cater to your wants but don’t want to cater to others’ wants?
We all are living and as we live we create stories! Every day some experience is happening in our lives. Be it at home or work or with friends and family! Every incident is a story!
You might think why should anyone be interested in my story! True, initially people won’t but you need to persist because the technique is to not only write for yourself or create content for yourself but also for people two rungs below you!
Say for example you are a manager in a company – you should generate content for juniors in your group who are two rungs below you! If you are new to college – generate content for people who are in class 10. If you are fresher in the IT industry – write content for juniors who will get into this industry couple of years later!
Every story has an audience and every story gets some connection! You need to first generate the content for that niche audience of yours and then distribute it to that target group!
If you are a coder who recently joined a company, write or talk about your experience in that industry! Talk about the challenges you face daily! Talk about the gap from college to a job! This will help your juniors to understand what’s in store for them! You will generate a fan following when you do that!
Social media creates a FOMO concept and you are always looking for validation! You are always expecting the influencers to engage with your content but that won’t happen because your journey and the influencer’s journey are treading separate paths!
Remember at any point in time you are an influencer! If you are the eldest son of the house your siblings look up to you as an influencer! You will find the younger siblings always trying to copy the elder ones! That’s in our genes because as I said we all are influencing someone or the other in our lives!
Don’t hold back in telling your story! I find Indian entrepreneurs talking a lot less about their stories! Very few actually open up on their struggles! Very few actually write about their failures! This is precisely why I have a lot of respect for Mr. Vaitheeswaran because he wrote Failing to Succeed! His ventures Indiaplaza and Fabmart were pioneers in Indian e-commerce but they didn’t reach the level where the current Ecommerce companies reached and he was game enough to write that story! What’s more, he took those learnings and started his new venture again! I guess that’s why he named it AGAIN – though he might not agree!
If we come forward and tell our story it will help the next generation because they will learn in advance the mistakes which they should not commit!
I find digital marketers struggling with story writing! But the fact is if you are a marketer then you should be confident to write! Copywriting is marketing! Copywriting is sales! Copywriting is everything today when it comes to branding and if we are not doing this correctly our brand equity will never rise!
Start building your personal brand! Your personal brand is your story! When you start doing that you will realise how many people will connect with you and open up with you and then together everyone will learn something new!
What’s holding you back? What’s your story?
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